Your Burnout Era is Over.

Stop using everyone else's 'roadmap' for YOUR success.

It's time to start building in alignment with your authentic self.

Discover My Creator Profile

FEELING BURNT OUT IN YOUR BUSINESS? That's because you're not building a soul-aligned brand.

For the fempreneur who craves a business that

feels like the first quiet hour of a Sunday morning...

The kind of morning where the warm light of the sunrise floods your kitchen, where the only deadline is the bottom of your coffee cup as you sit on your porch, wrapped in a blanket, journaling your next brilliant idea— not because you have to, but because you feel genuinely inspired.

Imagine a reality where the frantic, looping energy of "What am I not doing right? Am I even cut out for this?" is replaced by the unshakable confidence of knowing your worth is not tied to your productivity. Where you can trust that your business is growing with a natural, unforced rhythm.

This is for the woman who is done with the performance of pretending to be the expert she already is. For the one who is ready to ditch the burnout of second-guessing every move, letting self-doubt run the show, and comparing her path to others' highlight reel.

It's time to build your empire from a place of grounded authenticity — the kind of self-trust that lets you post your truth without obsessing over the likes, launch with quiet confidence, and finally use your intuition as your strongest strategy.

I'm Sim, CEO + Founder of Heart & Mind

On paper, I had the dream: degrees in psychology and digital marketing, a happy relationship and perfect fur-baby, and a respectable job in Communications.

But every day, I would come home from my desk job feeling a bone-deep exhaustion that had nothing to do with the hours I worked. I was living proof that living out of alignment led to a burnt out soul — even in your early 20s. My joy felt trapped in a brand that wasn't mine, a voice that wasn't my own.

So I began a different kind of journey. I went from a "corporate girly" chasing external validation to a student of my own inner world, blending my strategic marketing background with a deep dive into mindset and spirituality. I didn't leave one world for the other; I built a bridge between them.

Now, I use that bridge to guide fempreneurs back to themselves. My work is dedicated to teaching you how to fuse psychology and energetics with marketing and branding, so you can build a business that energizes your soul instead of drains it.

Goodbye Burnout, Hello Alignment

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Join Community

The Embodied Voice

$6/mo

Or save 17% when purchasing annually!

Performing with someone else’s strategy drains your energy & fuels burnout. In the membership, you’ll discover your unique brand voice, natural marketing rhythm & more — so you can build an authentic business that energizes you.

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Learn More

The Self-Doubt Detox

COMING SOON

(Total Value = $1563!)

Burnout isn’t just from overworking — it’s the cost of second-guessing yourself every day. We’ll overcome the blocks keeping you stuck, so you can lead with self-trust, honor your energy, and fall back in love with your work.

The Sovereign CEO

COMING SOON

HIGH TOUCH 1:1 COACHING

Go from hustle to effortless flow with three phases over 15 weeks — so you can sip your morning coffee in peace, trust in the power of your authentic self, and live the freedom you always craved within your business.

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Reclaim Your Power.

Imagine this...

Your authentic energy effortlessly attracts abundance and opportunity
Your business feels like flow, because you're not pretending to be anything you're not
You set healthy boundaries around your energy, so you can enjoy the life you've built

You don't doubt and second-guess yourself because you trust in your capability

Your inner critic loses its grip on you, because you no longer need its protection

You are... Sovereign. Magnetic. Aligned. Authentically You.

The Self-Doubt Detox is Coming Soon!

I want to learn more!

Heart & Mind is a safe space for people to feel seen and empowered to grow. Sim is truly dedicated & compassionate, bringing heart and insight into sessions. She's deeply caring, an enthusiastic & thoughtful listener and committed to genuine transformation. I wholeheartedly recommend her to anyone looking for a kind, knowledgeable, and supportive guide on their journey.

- Rubi, Colorado

Heart & Mind helped me understand my past experiences and how they were impacting my present. I've gained valuable insights into myself, my friendships, and my relationships, and I'm now able to navigate conflict and challenges with self-awareness, clarity, and confidence. I am so grateful for the knowledge and comfort Sim provides in her services.

- Maddie, Wisconsin

You can tell that Sim is passionate about helping individuals heal. I never realized how much my past subconsciously affects my actions and emotions. She creates such a comfortable & safe environment that makes opening up to her easy. I've gained the tools to understand the reasons behind my behaviors and heal.

- Ryleigh, Nevada

You don’t need another sales strategy course about funnels and visibility. You've downloaded dozens of freebies, attended masterclasses, gone back and forth with ChatGPT for hours, just to end up more confused.

You're not doing anything wrong. Most business advice overlooks the real reason you get stuck — your subconscious, which is driving over 95% of your daily reality. Until that's aligned with your authentic self, you’ll keep feeling like a scattered, overwhelmed fraud.

That’s where Heart & Mind Coaching comes in. Empowering heart- and soul-led fempreneurs release self-doubt so they can embrace their authentic self and build their business from alignment, not pressure.

Because even the best marketing is only 5% of your success. The rest is all your subconscious mind, nervous system, and what your soul's calling is.

About Heart & Mind

Work With Us!

Check Out Our Podcast!

THE POST-HUSTLE ERA

This podcast is all about re-defining hustle culture, where we turn the 'grind' into aligned action. For the ambitious fempreneur who is ready to enjoy her business again without the performance, burnout, and self-doubt. Here, we give you tools and insight to heal the patterns keeping you stuck, so you can THRIVE in a lifestyle that feels safe for your mind, heart, and soul. Because even the best marketing is still only 5% of your business success; the other 95% is all your mindset running the show.

Discover Your Soul-Aligned Niche & Brand Voice

4 CHATGPT PROMPTS TO BREAK FREE FROM DOUBT AND STOP SPINNING IN CIRCLES

A plug-and-play guide for coaches, healers, and soul-led fempreneurs ready to build a business that feels like home.

You don't need to find the PERFECT niche when you're first starting out. That's why the workbook offers 3, so you can pick what resonates most for you right now.

Inside, you’ll: