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MAKING YOUR BRAND SHINE  ONLINE

Bringing your business to life YOUR way — because you didn't start it just to blend in.

heart & mind business coaching sim

For the colorful, visionary women born to stand out: ​

You didn’t build this business to sound like everyone else online.

You built it because you had something to say, something to create...

an itch that the 9-5 just wasn't scratching.

A vision where you do what you love, make your own schedule, and take

a sh*t without notifying a boss.

But your business grew faster than your brand.

Now you're asking Claude to sound more human-like with a Canva logo

and DIY website that are "fine"...

But just not reflecting that vision in your head.

It's time to get intentional about your dream.

Because, you know you're meant for WAY more than "fine".

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BRAND YOUR HEART-LED BUSINESS

If you have a physical space:

You've perfected the atmosphere within your space. We'll build a digital storefront that literally feels like walking into the space you've poured your heart into, so customers get a taste of your magic before they even step in.

If you have an online brand:

For the visionaries, coaches,

& creatives, we'll turn the genius getting you booked out into a magnetic & credible online presence that reflects the level you're at now, not the scrappy version just trying to get by.

ENERGY-LED BRANDING + WEB DESIGN

Our #1 goal in every project is to translate you + your business's unique energy, vision, and heart into aligned branding, messaging, and web design.

We don’t believe in forcing trendy aesthetics, watered-down branding, or business models that sound great but leave you burnt out behind the scenes.

Because a business where you can't look or sound like yourself... isn't a business you can show up for long-term.

VIEW  OUR RECENT WORK!

We’ve worked with clients across coaching, holistic and wellness, and beauty, but our focus has never been the industry.

No matter your niche, we are for the women who have something to say. The ones who have felt too much, too loud, too opinionated.

Around here, that’s welcome!

We translate that personality, passion, and depth into a brand that's so authentic to you, it naturally attracts the right people.

Take a look through our recent work, and if you see yourself in any of it, you're in the right place.

WHAT PEOPLE ARE SAYING

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Does not shut up about Astrology, psych & Human Design

Swears a $#*@! ton

Is a 3/5 Emotional Generator

Needs coffee by 9 am STAT

Cries at every dog video ever

Has the TV on at all times

Hey, Girl! It's Sim — Designer, Strategist & CEO

As a woman of color with a big personality, I spent years being told I was too loud, too opinionated, too much.

So I made myself smaller.

More polished. More “professional.”

That worked… until burnout showed up.

Showing up everyday & working for brands that didn’t fit me taught me this: misaligned branding drains you. 

I realized that I didn't need to dilute my voice, because the right people will actually respect it.

Now, I blend design, psychology, and energetics to help personal brands and heart-led small business ladies build brands that actually feel like them. 

Because aligned branding isn’t just aesthetic.
It’s freedom.

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Building intentional & authentic brands + websites for bold small business ladies born to stand out.

Based in Wisconsin

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© 2026 Heart & Mind Business Coaching, LLC.      |

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