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For the personal brands & small businesses with big personality:
I know you're done playing small with your dream —
It’s time to build a brand that doesn’t just look good,
it feels good.
It perfectly captures your essence & magic and moves
people with its authentic energy.
It's time for your brand to become... Magnetic. Authentic. Effortless.
Let's Build Your Heart-Led Business
If you have a physical space:
Your magic is in the details,
the conversations, and the space you've poured your heart into.
We'll work together to translate your irreplaceable vibe into a brand & online presence that feels like an extension of your space — one that brings customers ready to buy — not just browse.
If you have an online brand:
For the visionaries, coaches, & creatives, your magic is your message, your energy, your unique purpose that you're here to share.
I help you turn your genius into
a magnetic online brand that effortlessly attracts & speaks directly to the clients you were meant to serve.
Branding, Messaging + Web Design
All of our projects are crafted with your business’s energy and essence at the center. In each of these, our #1 goal is to capture your business's values, vision, essence, and if you have a storefront — the feeling of your space. Then we translate that magic into aligned visuals, messaging, strategy, & web design.
All in a way that reflects YOU, because you are your business.
It's time to own your power and share your unique voice with the world.
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Sim is a safe space for people to feel seen and empowered to grow. She is truly dedicated & compassionate, bringing heart and insight into sessions. She's deeply caring, an enthusiastic & thoughtful listener and committed to genuine transformation. I wholeheartedly recommend her to anyone looking for a kind, knowledgeable, and supportive guide on their brand building journey.
- Rubi, Colorado
Heart & Mind helped me understand how to build my brand from the ground up. Even after our first session, I had gotten so much clarity. I was really overwhelmed and torn between two niches, and after going through my Human Design with Sim, everything started to click. She's so good at making confusing things make sense. Just book with her if you need to get started, because she'll walk you through everything.
- Julia, UK
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Does not shut up about authenticity, psych & Human Design
Swears a $#*@! ton
Is a 3/5 Emotional Generator
Needs coffee by 9 am STAT
Cries at every dog video ever
Has the TV on at all times
I'm Sim, CEO + Founder of Heart & Mind
On paper, I had a great life: degrees in psychology and digital marketing, a happy relationship and fur-baby, and a respectable job in Communications.
But every day, I would come home from my desk job feeling a bone-deep exhaustion that had nothing to do with the hours I worked. My joy felt trapped in a brand that wasn't mine, a voice that wasn't my own. I was living proof that living out of alignment led to burnout — even in your early 20s.
So, I went from a "corporate girly" to a student of my own inner world. Now, I blend my professional background in digital marketing with my passion for psychology and Human Design to help heart-led coaches and soulpreneurs build a business that energizes their soul instead of drains it.